The End of Distracted Driving?

Campaign From Massachusetts State Police

Campaign From Massachusetts State Police

Insurance companies, law enforcement, employers and parents across the United States have been brainstorming a variety of ways to cut down on the biggest risk on the road; distracted driving.  This exposure can take many shapes and forms, from a woman applying mascara in her rearview, a man taking the form of Neil Peart when “Tom Sawyer” plays, to someone consuming an extra value meal that requires two hands to hold.  These however do not distract drivers nearly as much as the main target; mobile device use.

Although car manufactures have reduced the risk with the integration of Bluetooth Technology, the exposure and danger is still prevalent due to the lack of supporting vehicles and inaccuracy of commands.  So far, 11 states have banned the use of hand-held devices while driving including Connecticut, New Jersey, Nevada and Arkansas.  This law encourages the use of Bluetooth or headphone sets.

The Federal Government is serious about the issue and has granted $550,000 to Connecticut and Massachusetts for landmark research on how to spot and charge prosecutors.  The program grants each state $275,000 for methods of spotting such as looking at motorists on overpasses.

Yes, the government is showing initiative to save lives, but this method is outdated, moronic and will have minimal impact.  That $550,000 would have been much better used to develop a mobile application such as DriveID.  This state of the art mobile application is downloaded and disables the device when a driver tries to access the phone.  The software is so advanced that it unlocks itself and can be used when handed to the passenger.

It is only a matter of time before Insurance Companies catch on and begin to give discounts for drivers who download and utilize the application.  I can see this fitting in very well with the Progressive Insurance SnapShot device.  If the companies and government incentivized the use of this software, we would have safer roads, better use for law enforcement and $550,000 back in the taxpayer’s pockets.

Keep your eye on DriveID and Wall Street in the next few years.

Check out DriveID on Insurance Journal.               http://bit.ly/13Ge7cp

 

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