Google+ & Your Agency’s Future

Image representing Google as depicted in Crunc...

Image via CrunchBase

Is it time to start paying attention to Google+?The platform that was once considered the fastest growing social media site has quieted down over the past few years as the number of early adapters slowed.  Opinions of the tech giant are hot and cold.  Some can admire the endless capacity of information and therefore the tailoring of information specifically to you, while others are fearful of the identity profiles that are collected and stored for each user. Can you say, ‘Big Brother’?

It is safe to say that regardless of your opinion of Google, the company isn’t slowing down.

In early 2013 we saw the introduction of Google Glass, the wearable computer that has been the topic of many privacy discussions.  In late 2012 we saw approval for Google to operate the first driverless vehicle in multiple states across the country.  Now, Google has revisited the Google+ platform to further distinguish it from other social sites.

Google+ does not want to be your alternative to Facebook and/or Twitter.  Instead, the platform wants to be able to significantly separate itself by amount of platforms that it can stitch together and use in one seamless process.  This means YouTube, Google Maps, Google Reviews, Gmail and now Google+ will cater to your one identity.

If you are a marketing savvy insurance agency and have videos and/or reviews on the internet, it behooves of you to begin to integrate these sites with a Google+ profile.  In a digitally optimized world, Google is aiming to do some work for you.

In this sense, if you post a picture of a concert, Google will recognize the content and place a “concert” tag to the photo for search purposes.  Google is also aiming to perfect the #Hashtag game by organizing the thousands of titles into categories and subcategories automatically.  For instance, Twitter organizes the trends by exact lettering after a #hashtag.  So a tweet using #GeneralLiability does not associate at all with #GL.  Under the Google platform, the subcategories will automatically be associated together and be placed under a broader heading of #CasualtyInsurance or just #Insurance.

This effort by Google is promoting the further consultation between people, businesses, sites and topics with less effort on the publisher’s end.

Check out this article on CNN.com that discusses the future of Google+.

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