Identity Crisis – Google & Motorola Working on Tattoos as Passwords

Ladies and Gentlemen, is it time to panic?

The days of online password simplicity is officially over.  No longer can your dog’s name and street address protect against a hack into your seemingly endless array of online accounts.  When companies such as Google & Facebook offer cash rewards and jobs to hackers, it makes the once crime into a sport.  As a game fisherman would spend 3 days on a charter boat to land the big Marlin, hackers confine themselves to similar quarters to “land the big one”.  Difference being, hackers get paid more.

Yes, these big companies hire the hackers to build better defenses again future intruders.  After all, the more you know about your enemy the more you can prepare against them.

But has this gone too far?Tattoo Authentication

TATTOOS THAT REPLACE PASSWORDS!?

A PILL THAT GIVES YOU A WIRELESS SIGNAL FROM YOUR STOMACH!?

Chances are that within the past year you have had a conversation containing these words, “And then the Government will start putting computer chips in our brain at birth.”  Congratulations, you are the new Nostradamus, except, it’s not the government doing this… yet.

In May of 2012, Google acquired Motorola Mobility for $12.5 billion.  This purchase affirmed that Google would be extending their portfolio of offerings far past software and into gadgets. Analysts projected the acquisition would not stray Google from their most successful and profitable focus, advertising, but rather use Motorola for Android growth and innovation.

The tattoo prototypes contain electric circuits that are stamped on to a user’s skin.  The circuits are tailored specifically to an individual user, much like a digital social security number.  Your mobile device would only be unlocked and authenticated when you were within a particular distance from these circuits.

The other product is the Proteus Digital Health pill.  The pill that is already approved by the US Food and Drug Administration is a computer chip that operated on acid in the user’s stomach.  The pill acts as a tracking device and signal creator that can be used to identify an individual.  Similar to the tattoo, once the pill is ingested and activated, your mobile device can confirm your identity and allow you access.

The pill is much more farfetched than the tattoo for unlocking devices, but once could certainly justify this becoming a requirement to get past TSA in the (hopefully very distant) future.

The days of simplicity have passed us.  As consumers, our privacy and identities have never been more vulnerable.  Technology has optimized the world we live in far past what one could ever imagine and it is a great thing, until you depend on it.

Read the article from The Telegraph here.

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The End of Distracted Driving? – Continued

Earlier this week we posted an article about distracted driving and various movements to reduce the exposure.  In this article we discussed a government grant that was given to Massachusetts and Connecticut to spot texting offenders on the road as well as a new mobile application that aims tto prevent distracted driving by disabling a phone’s functionality while it is in the hands of a driver.

We received a tweet from @freshgreenlight later that afternoon with more information to contribute to the discussion of distracted driving.

* Fresh Green Light describes themselves as a “21st Century driving school” with locations in Rye, NY, Greenwich, CY and Darien, CT. 

Here’s what we found:

Insurance Companies HAVE already joined the cause to prevent against distracted driving.  Esure has developed a free app for Android phones that disables various apps and blocks phone calls and texts while drivers are traveling in excess of 10 mph.  The DriveOFF application has yet to offer discounts or incentives to download.

DriveScribe is another free app that focuses on monitoring driving habits of young drivers.  The system blocks text messages and calls while also reporting speed to the administering party.  The app can also detect whether a driver has blown a stop sign or not.

Canary certainly dominates the monitoring aspect of distracted driving, but does little to prevent said behavior.  The app lets parents see phone use and exact driver location in real-time.  The app will also send notifications to parents when their driver enters “restricted zones” that can be established.  This app will have success with those who behave when they know they are being monitored.

We have also found a very helpful map that communicates how quickly this country has adapted safe driving laws in regards to texting and driving.  The map can be found here from the Insurance Institute for Highway Safety.

While new model vehicles are being equipped with their own on-board computing systems, the communication between phone and car will begin to optimize for safer and more convenient travel.  Until the day that driverless cars rule the road, there will always be risk for distracted driving, but until then, it is up to entrepreneurs and investors to create safer and more secure solutions to prevent accidents.

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