Identity Crisis – Google & Motorola Working on Tattoos as Passwords

Ladies and Gentlemen, is it time to panic?

The days of online password simplicity is officially over.  No longer can your dog’s name and street address protect against a hack into your seemingly endless array of online accounts.  When companies such as Google & Facebook offer cash rewards and jobs to hackers, it makes the once crime into a sport.  As a game fisherman would spend 3 days on a charter boat to land the big Marlin, hackers confine themselves to similar quarters to “land the big one”.  Difference being, hackers get paid more.

Yes, these big companies hire the hackers to build better defenses again future intruders.  After all, the more you know about your enemy the more you can prepare against them.

But has this gone too far?Tattoo Authentication

TATTOOS THAT REPLACE PASSWORDS!?

A PILL THAT GIVES YOU A WIRELESS SIGNAL FROM YOUR STOMACH!?

Chances are that within the past year you have had a conversation containing these words, “And then the Government will start putting computer chips in our brain at birth.”  Congratulations, you are the new Nostradamus, except, it’s not the government doing this… yet.

In May of 2012, Google acquired Motorola Mobility for $12.5 billion.  This purchase affirmed that Google would be extending their portfolio of offerings far past software and into gadgets. Analysts projected the acquisition would not stray Google from their most successful and profitable focus, advertising, but rather use Motorola for Android growth and innovation.

The tattoo prototypes contain electric circuits that are stamped on to a user’s skin.  The circuits are tailored specifically to an individual user, much like a digital social security number.  Your mobile device would only be unlocked and authenticated when you were within a particular distance from these circuits.

The other product is the Proteus Digital Health pill.  The pill that is already approved by the US Food and Drug Administration is a computer chip that operated on acid in the user’s stomach.  The pill acts as a tracking device and signal creator that can be used to identify an individual.  Similar to the tattoo, once the pill is ingested and activated, your mobile device can confirm your identity and allow you access.

The pill is much more farfetched than the tattoo for unlocking devices, but once could certainly justify this becoming a requirement to get past TSA in the (hopefully very distant) future.

The days of simplicity have passed us.  As consumers, our privacy and identities have never been more vulnerable.  Technology has optimized the world we live in far past what one could ever imagine and it is a great thing, until you depend on it.

Read the article from The Telegraph here.

Convenience Store Footer

Google+ & Your Agency’s Future

Image representing Google as depicted in Crunc...

Image via CrunchBase

Is it time to start paying attention to Google+?The platform that was once considered the fastest growing social media site has quieted down over the past few years as the number of early adapters slowed.  Opinions of the tech giant are hot and cold.  Some can admire the endless capacity of information and therefore the tailoring of information specifically to you, while others are fearful of the identity profiles that are collected and stored for each user. Can you say, ‘Big Brother’?

It is safe to say that regardless of your opinion of Google, the company isn’t slowing down.

In early 2013 we saw the introduction of Google Glass, the wearable computer that has been the topic of many privacy discussions.  In late 2012 we saw approval for Google to operate the first driverless vehicle in multiple states across the country.  Now, Google has revisited the Google+ platform to further distinguish it from other social sites.

Google+ does not want to be your alternative to Facebook and/or Twitter.  Instead, the platform wants to be able to significantly separate itself by amount of platforms that it can stitch together and use in one seamless process.  This means YouTube, Google Maps, Google Reviews, Gmail and now Google+ will cater to your one identity.

If you are a marketing savvy insurance agency and have videos and/or reviews on the internet, it behooves of you to begin to integrate these sites with a Google+ profile.  In a digitally optimized world, Google is aiming to do some work for you.

In this sense, if you post a picture of a concert, Google will recognize the content and place a “concert” tag to the photo for search purposes.  Google is also aiming to perfect the #Hashtag game by organizing the thousands of titles into categories and subcategories automatically.  For instance, Twitter organizes the trends by exact lettering after a #hashtag.  So a tweet using #GeneralLiability does not associate at all with #GL.  Under the Google platform, the subcategories will automatically be associated together and be placed under a broader heading of #CasualtyInsurance or just #Insurance.

This effort by Google is promoting the further consultation between people, businesses, sites and topics with less effort on the publisher’s end.

Check out this article on CNN.com that discusses the future of Google+.

Favorite Mobile Apps for Agents

In a tech savvy atmosphere, it is important to have information at the palm of your hands.  In the insurance industry, it can be a difference of mere minutes that determine if you have a market blocked by a competitor or not.

Below, we have included some Mobile Apps that we feel can increase submission time and increase the chances of binding coverage.

ACORD ONE – Allows users to complete various Agency Company Organization for Research and Development forms with digital entry on your mobile device.  This is a free application for all CapDat Acord users. Available on Apple & Android tables & Phones.

Expensify – This is for those on-the-road producers or those who may expense various purchases for business. The app can read receipt images, track your driven mileage & sync bank account & credit cards.  The app is free at the Apple Store & GooglePlay.

SignNow – Digital signatures may become more and more popular as more companies & brokers do not print tangible policies.  This is a rather simple application for signatures, but expect growth with this application as technology permits more secure authentications.

For more information about mobile applications that may be useful for you as an agent, visit http://bit.ly/13vlFSL.

Don’t forget to Like AUI, Inc on Facebook and Follow us on Twitter.